About the project
Brand idea - Unlock potential
Media Vision had an outdated brand that didn't reflect their personality, following the growth of their business and development of a new tech platform. Specialising in data and SEO, Media Vision provide insight 4 x faster than their competitors and are able to rapidly unlock data potential for their clients.
Working closely with the founder and wider Media Vision team, we immersed ourselves into their world and their business. The outcome was a powerful strategic platform which led to the definition of a new business purpose and proposition, and a brand idea that informed the creative execution.
The new brand identity was created using code language, building on the central strategic insight around the speed and quality of data being ‘unlocked’. The brand symbol is a combination of brackets and slashes to create the M and V. This concept was applied right across the brand identity, in a variety of ways to express the idea. From imagery to tone of voice, we created a consistent brand experience leading with a punchy brand personality to ensure cut through in a saturated market.
The outcome is a simple yet powerful identity that represents who Media Vision are and what they do, and lays the foundation for their continued business growth.