Constant momentum

About the project


Brand immersion
Brand strategy
Brand identity
Brand guidelines


Brand idea - Constant Momentum

Perpetual needed a brand update to better reflect their business and offering. Working closely with the founder we uncovered a central insight sparked by their technology; a never-ending, constant source of cloud based services.

Inspired by Newton’s cradle, we arrived at a new brand idea of ‘Constant Momentum’. This thought inspired the creative development of a new logo and suite of new brand elements, bringing to life the idea of perpetual motion.

With a tech first colour palette to reflect the industry, and a sophisticated modern typeface, the brand identity was created. We then developed a range of graphic illustrations for each of the different product offerings to support sales teams across the business and help support the offers. Perpetual now have a strong identity that can be flexed across all of their digital channels to drive continued growth at scale.

Client quote

“FORM were a tremendous help, converting my mixed up ideas into a clear, well thought out process enabling us to develop a new original brand that delivers on the company’s ambition, totally recommended''

Donal Ward, Director