We’re Alex and Beth Andlaw, the founders of FORM. We combine big hearts, bright minds and bold ideas to help ambitious brands discover their ultimate FORM.

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Alex Andlaw
Founder / Creative Director

Alex is a Creative Director with over 20 years’ experience helping organisations turn moments of change into brands people can believe in, choose and champion.

He combines commercially grounded strategy with bold creative thinking to create brands that do more than look distinctive: they clarify what a business stands for, bring people with it, and create momentum for what comes next.

Before founding FORM, Alex led award-winning brand work at some of London’s most respected studios, including DesignStudio, Coley Porter Bell, Landor & Fitch and Rufus Leonard. His experience spans sport, culture, education, healthcare, technology, fashion, financial services and the not-for-profit sector.

At FORM, Alex brings the strategic rigour of a global agency together with the care, pace and direct senior involvement of an independent studio. He is driven by one simple belief: the best brands do not just stand out. They stand for something and make a meaningful difference because of it.

Beth Andlaw
Founder / Comms and Strategy Director

Beth is a communications and strategy leader who helps organisations find the clearest, most compelling way to say what they stand for — and make it matter.

Her work is rooted in a belief that brands can play a meaningful role in shaping culture, changing behaviour and creating positive progress. She brings strategic clarity and communications expertise to complex challenges, turning them into narratives people can understand, trust and act on.

Before founding FORM, Beth built her experience at leading London communications agencies, working across brand strategy, reputation and crisis communications. Her approach blends sharp thinking with a natural ability to get to the heart of an issue — uncovering the opportunity beneath the noise.

At FORM, Beth partners closely with clients to create focused, future-facing strategies that give brands confidence, direction and a stronger voice in the world.
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Projects

British Cycling + Lloyds

This is where legends are made

Circular Institute Economy

Circular Thinking